BRANDED CONTENT - SOCIAL MEDIA
CREATIVE DIRECTOR & CREATIVE PRODUCER
These are some digital & social media branded content posts (LinkedIn, Twitter, Instagram, Facebook,etc) that I worked on creating a human identity & technology to Lucid’s brand.
Mother’s Day Mothers help us in many ways. We thought that it was important for the company to appreciate mothers and thank them for always steering us in the right direction.
Father’s Day We wanted to create a video to honor dads, highlight moments of them striving for a cleaner environment, and creating a more sustainable future.
AMP-1 In this campaign, I brought the story to life of how just under a year after breaking ground in Casa Grande, Arizona, we finished construction on our first electric vehicle factory and have entered the commissioning process. Known as Lucid AMP-1 (Advanced Manufacturing Plant), it is North America’s first EV greenfield production site.
Holiday Robot Dance This fun little piece was created to bring some fun to Lucid’s luxury brand to celebrate the holidays with some cheer.
This is a series of carousels for social media platforms (LinkedIn, Instagram & Twitter), showcasing the different high end attributes of the Lucid Air: Connectivity - UX Interface, Interior- the beautiful luxury interior & Exterior - the California-inspired design of the car.
Spring Carousel - Interior
Inspired by the natural landscapes of California, Lucid has a strong commitment to sustainable materials and high-quality craftsmanship. We wanted to showcase the interior features.
Spring Carousel - Connectivity
In this connectivity carousel we show how you can connect the vehicle, plan your route, find charging locations, and precondition the temperature in your Lucid mobile app.
Spring Carousel - Exterior
I wanted to show that there has never been an exterior that looks so good.
