LUCID - DIVERSITY & INCLUSION- DRIVING EXCELLENCE
CREATIVE DIRECTOR
There was a story to tell.
To build the best cars in the world, at Lucid Motors they had assembled the best team from across globe. Lucid is comprised of a wide range of experts — all powered by passion and collaboration. Lucid Motors is the next generation of luxury electrical vehicles and I wanted to bring the diverse team to the forefront of the brand’s identity. By telling this story I made the team feel empowered as well as using this video to recruit and use on all platforms.
Additionally, I created different department videos highlighting their contribution to technology while bringing diversity and inclusion to the frontline. Below are a couple of examples.
Here you can see some of the content that I had worked on from concept to completion and what it looks like on Lucid’s LinkedIn page. This is one of the various social media platforms where this content has been showcased.
