HAVAIANAS
ART DIRECTOR
There was a need to create a world to showcase the new eco line of shoes for Havainas. The Brand wanted to introduce their eco style and have their look have an organic and nature driven vibe. I ideated and created an eco friendly environment to fulfill that desire. My idea was that by selecting earthy colors, nature components and textures as well as adding depth of field, and levelling the products, we would emphasize a more organic style for Havaianas. In addition, there were new products being released for kids. I created a fun and playful kid friendly environment to present these new products.
Art Director: Becky Casado
Photographer: Alberto Escudero