LUCID - DRIVING AMBITION
CREATIVE DIRECTOR
Lucid’s brand was in need of the human touch. I was a key player in exposing the heart of the company and folding it into the marketing narrative in different types of projects.
Lucid Motors launched a marketing campaign to promote the series including emails, blogs, and trailers across all their social media platforms.
In this campaign, I wanted to highlight employees' progress, personal growth, struggles, reflection and inspiration throughout their lives. In the Driving Ambition series, employees share their personal stories. The first season with five videos was a great success and the Marketing department commissioned me to make a second season with five more episodes. Here is a taste of two of the campaigns.
