Creative Art Director — Becky Casado Frankel

CREATIVE DIRECTOR & CREATIVE PRODUCER

The creative direction for this idea was to create a fusion and bring the nature inspired CMF (Color, Material, Finish) to macro interior shots showcasing the various luxurious interiors that are offered for the Lucid Air.

The interiors that can be chosen are: Mojave, Santa Monica, Santa Cruz & Tahoe. Each one has its precise color, fabrics and materials that are relevant to these locations in California.

These concepts were made to show the beauty and functionality of the interior and exterior design of the Lucid Air, show the color, materials and fabrics as well as tell the story of each their names.

CREATIVE DIRECTOR

I creative directed this mood piece showcasing the winter lifestyle connected to Lucid’s brand. The objective was to convey a feeling of connectivity with the surrounding nature, of peace, and adventure. The content from this video has been used in digital signage in stores around the world, as well as in content creation.

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This content is used at Lucid Studios and across all media on a global scale.

Lifestyle